![]() Forty-six percent of respondents to the survey said they have built a stockpile of supplies, and 69% indicate they are considering replenishing their reserves. A recent report by Inmar Intelligence found that shoppers are still encountering product shortages due to hoarding as the delta variant of the virus prompts a rise in COVID-19 cases. Grocery store stockouts have been prevalent throughout the pandemic, as supply chains continue to feel the impact of the global crisis. "You can put Whole Foods next door to Amazon Fresh because it's most likely two different customers," Yarbrough said. That means, as with the two Amazon properties in Washington, D.C, the stores can be close together because the audiences - although there is some overlap - are different. ![]() Amazon bought Whole Foods, Yarbrough said, "to try and get a better understanding of the grocery industry, the distribution and how it all works."Īmazon Fresh, on the other hand, "is going after more mainstream grocery, which is a lot bigger market than just organics," he said. "Whole Foods is a small, small segment of the overall grocery ," said Brian Yarbrough, senior analyst of equity research at Edward Jones. That arm is focused on natural and organic foods and tends to have a higher price point than its sister company. ![]() This is different from its Whole Foods offering, which Amazon purchased in 2017 for $13.7 billion. It positions itself as having consistently low prices as it competes in the conventional grocery space. The Amazon Fresh concept, which launched less than a year ago in California, is the e-commerce giant's high-tech answer to a streamlined shopping experience. ![]() But, why are there two different company properties in the same neighborhood? Can the two survive, or will it cannibalize its own audience? Also, can the sister stores thrive as they face unique sets of challenges as Amazon races to capture larger portions of the grocery industry? Different stores, different audiences ![]() Amazon is seemingly making moves to take over a larger portion of the grocery market. ![]()
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